When you think of Disney what comes to mind? A world where everyone lives “happily ever after?” A wonderful collection of classic animations? Fun for the whole family? Most Americans treasure Disney movies and their characters. Yet, there is a lot more to Disney than what meets the eye. Behind the fun stories and happy endings is the Disney company’s rhetoric - their commentary on troubling social issues, their ignorance of early childhood development, and their developed tactics of marketing. The principles of many Disney films present a negativity contradictory to the positive ideals we often associate with the company.