Throughout it's animated films, Disney repeatedly reinforces cultural stereotypes. Rather than defying or standing against society's harsh expectations, Disney movies accept and promote them. Through both physical attributes of race and body type, and archetypal characteristics of gender, Disney presents negative messages to its viewers.
This distinct rhetoric, however, is not unintentionally. The producers of Disney animated films attempt to appeal to a specific audience to gain the most profit from their movies. As our culture has changed regarding acceptability and normality of discrimination, some aspects of Disney's negative rhetoric on social issues have changed as well, but others have failed to improve.
This distinct rhetoric, however, is not unintentionally. The producers of Disney animated films attempt to appeal to a specific audience to gain the most profit from their movies. As our culture has changed regarding acceptability and normality of discrimination, some aspects of Disney's negative rhetoric on social issues have changed as well, but others have failed to improve.